How Many Cold Emails To Get One Client: 3 Top Strategies To Adopt

Cold email campaigns for B2B businesses can be daunting at times. You may start questioning your strategy and ponder about the number of emails you should send to get a single client.

The number of cold emails to get at least one client varies depending on multiple factors. If you proceed with a hyper-personalised approach and target each prospect manually, it would take at least 100-200 emails. However, the generic approach towards cold email strategy would fetch you one client after sending at least between 500-1000 emails.

We’ll be exploring more regarding the number of cold emails to get one client and its strategy. Therefore, let us begin! 

Understanding The Dynamics Of Conversion Rate In Cold Email Campaigns

The main goal of any cold email is to generate engagement from the targeted audience of the mail campaign. That said, the conversion rate in any cold email campaign is the number of sales from emails sent versus the total number of emails sent.

In simple words, if you send 100 emails under an email campaign, the number of emails that would result in the customers paying can be defined as the conversion rate of that particular email campaign.

But there’s a catch. The average cold email reply rate is 8.5%, considering all types of businesses from different niches. However, this is confused with the open rate, which is around 24%.

The response rate mainly revolves around the recipient directly engaging with the sender through replies. Once replied to, there should be between 3 and 8 follow-ups. As per the usual practice, the sweet spot is 5 follow-ups, which results in 80% sales conversion.

Then again, the sales conversion from the cold emails highly depends on the total number of recipients you are trying to target. In this regard, good deliverability of the emails is a significant aspect.

Moreover, your total outreach strategy should be entirely hyper-personalized and customer-centric. It will eventually make the way for higher sales conversions.

Math Behind Getting One Client From Cold Emails

Conversion of a client from the cold emails you send depends on many underlying factors. But if we take everything into account at an optimum market average rate, it takes roughly 500-1000 emails to land a single conversion from a cold email sales campaign.

Let’s break it down to you:

Suppose you have sent 100 cold emails as a part of a cold email sales campaign. Now, if we take the average cold email response rate of 8.5% into account, you are likely to get 8 responses from 100 emails. But in reality, that isn’t the case.

Of that 8.5%, around 7% of the recipient replies are negative. That makes the case of 1% or even less favorable replies from the consumer end.

Even if we take this 1% into consideration, there should be a suitable follow-up strategy. The best follow-up approach would be sending at least 3 follow-up emails to each of the recipients under this 1% category. However, as you are focused on sales conversion as of now, the best practice should be to send at least 5 follow-up emails.

Then again, there is a lack of clarity about the outcome if your approach is generic. There is a high chance your leads under this 1% category may not convert. For that reason, the average number of cold emails to be sent to land one client is considered something between 500-1000.

On the other hand, if you opt for an entirely manual approach, where you can target each recipient through hyper-personalization, the number of emails to land one client would be around 100-200. This entire process would need a tailormade approach where you must set the outreach strategy specific for each potential client.

To sum up, it all depends on whether you go for a generic approach that is prevalent or a super personalized strategy. The number of emails would vary accordingly.

Metrics Influencing Cold Email Sales Conversion Rates

The journey towards closing a sale has several aspects and influences. There are multiple dimensions as a part of the cold email lead conversion that you must take into account. Let us explore some of those metrics below:

Email Open Rate

If your cold email isn’t opened in the first place, the gateway to sales is closed in the first place. It is the most pragmatic metric that you should be concerned about. A good inbox placement opens up doors for higher opening rates. It is the primary task to ensure higher email deliverability to your targeted audience. 

Email Reply Rate

Once opened, the next phase that impacts sales is how many recipients end up replying to the cold email. It is the phase where you get the chance to know their inputs and follow up with them accordingly. Then again, the replies can be either type, both positive and negative. It will eventually play a part in the booking rate from the leads.

Email Booking Rate

Not every recipient will directly convert from the follow-ups initially. Here comes the booking part, where you have to continue with information sharing and further follow-ups. Most likely, your emails should be to the point to increase the chances of sales conversion.

Number Of Emails Sent

Last but not least, it is the total number of emails you have sent that will determine the success rate of the campaign. There isn’t any definite number, but the focus should always be on the qualitative aspect rather than quantity. 

Top Strategies For Higher Cold Email Conversion

There is no definite rulebook for the success of your cold email campaigns. The dynamics of a cold email outreach strategy are very fast-paced and change within a while. However, there are a few aspects that will surely increase the chances of closing clients in the current scenario. 


The more personal you get, the higher your chances of engagement with the recipients. If any reader reads the cold email, they should feel like the message is specifically tailor-made for them.

From the recipient’s end, the feeling on their part should be like the email is just sent to them and no one else. The outcome from such tailor-made communication is twice as much response rate than the market average for cold email campaigns. 


The process of segmentation involves defining the buyer persona towards whom the email campaign is focused. The strategy here would be dividing the personas into multiple ICPs. It would enable you to cater appropriately to different individuals, aligning with the element of hyper-personalization.

Engaging CTA

The power of an excellent CTA sometimes has more weight than the entire content itself. It’s something that hooks your audience to open the email and start a conversation. Always remember that it’s the direct approach that helps you convert the lead. Anything vague won’t help in catching the eye of the audience.

Final Thoughts

Sending cold emails cluelessly without defining your objective won’t bring you any outcome. That is why you must warm up your email first and then start working in the way of campaign execution.

The content matter of your email outreach strategy should have a customer-centric intent. Otherwise, it would be tough for you to differentiate between hot leads and regular leads. Lastly, you shouldn’t be stuck to any specific number and wait for conversion. The approach should be to convert leads as early as possible.

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