#1 Lead Generation Services for Business Brokers
Get 10-15 Serious Business Seller Leads Every Month
If you’re a business broker or M&A advisor looking for seller leads, we’ve got you covered. Our cold email system brings in quality, deal-ready leads like clockwork… so you can focus on closing, not prospecting. Ready to start having more calls with people who actually want to sell?
We bring the sellers in, you close the deal.
Our entire process is built to get you real conversations with real business owners and buyers. We don’t hand you cold leads. Instead, we build high-quality prospect lists, write smart emails, and book the meetings for you. If you’re focused on buy-side or sell-side advisory, then we can help you fill your calendar with serious business owners ready to talk. This isn’t just about sending emails. It’s about generating appointments that turn into signed engagements. We’ve built our lead generation process for business brokers and M&A advisors to be clear, repeatable, and results-driven.
Our results speak through our clients
Jim Bernier
CEO, Black-Peak, Inc.
Industry: Recruitment Agency
Eric Straus
President, Transworld Business Advisors
Industry: Business Brokerage
Reda Mjahed
CEO @ Uwear.ai
Industry: SaaS
Kyle LeMay
Business Broker, Business Brokers of AZ
Industry: Business Brokerage
How we consistently generate deal-ready seller leads
confidence in what’s happening. Here’s how we do it:
We begin by purchasing several relevant secondary domains aligned with your business name, along with multiple email accounts using your name to ensure our outreach appears authentic. We then fully configure your email infrastructure, including SPF, DKIM, DMARC, and DNS records, to maximize deliverability. Before any cold emails are sent, we warm up each email account to establish trust with inbox providers and reduce the risk of spam filtering. This process forms the foundation for consistently landing in your prospects’ inboxes.
We don’t just grab a random list off the internet. Instead, we figure out your ideal client profile: industries you want, deal size, geography, the works. From there, we dig into multiple data sources (including LinkedIn, BizBuySell, Crunchbase, and private databases) to handpick potential sellers who actually fit the bill. We clean and verify every single email before we hit send. That means better deliverability, higher reply rates, and less stress.
You know those cold emails that scream “automated” from a mile away? Yeah, we avoid that. Our emails are short, friendly, and laser-targeted to the seller’s mindset.
We write like humans. We bring up real, relevant details. We don’t beg for a call, we spark curiosity and keep it casual.
Life gets busy. Sometimes a seller just misses the first email. That’s why we build polite, thoughtful follow-ups that remind, not nag. Our sequences are spaced out to avoid overwhelming people, while keeping you top of mind.
We test everything from subject lines, openers, CTAs, even the time of day we send. By analyzing the numbers and feedback, we adjust as we go to keep performance high.
When someone replies positively, we either book the meeting directly into your calendar or send it over to you immediately. No lead chasing. No back-and-forth. Just clean hand-offs and ready-to-talk prospects. You focus on closing and we’ll handle the outreach.
Pricing
ProspectOut offers three flexible pricing models: Commission-Based, Pay-Per-Meeting, and Monthly Fixed-Fee, designed to align with your outreach goals and budget. Choose the plan that best fits your business and start turning prospects into clients.
- Pay Per Closed Deal
- Pay Per Meeting
- Monthly Retainer (Fixed Fee)
With our Pay-Per-Closed-Deal Plan, you only pay when a deal is successfully closed, making it a completely risk-free, results-driven model. Our success is directly tied to your growth, with a 10% commission on the revenue earned from each closed deal.
Additionally, operational costs for email accounts and essential tools amount to $250 per month. This plan allows us to reach out to 5,000 prospects per month on your behalf.
With our Pay-Per-Meeting Plan, you pay $100 for each meeting where a prospect shows genuine interest in your service and successfully completes a call or meeting with you.
In addition, there is a monthly subscription fee of around $250 to cover the cost of email accounts and essential tools.
With our Monthly Retainer Plan, you’ll have a dedicated team managing your entire outreach system ensuring continuous optimization, consistent results, and predictable costs.
Pricing starts at $500 per month, which covers outreach to 5,000 prospects. We handle all associated expenses, including email accounts, tools, and list building, so there are no extra costs for you.
Before You Get Started: FAQs
Does cold email outreach still work for generating qualified leads for business brokers?
Yes, it works when done correctly. We focus on personalization, relevance, and proper targeting. That’s why we still book consistent meetings for business brokers and M&A advisors using cold email.
Do you guarantee booked appointments with business buyers or sellers?
We don’t promise outcomes we can’t control. But we do guarantee consistent outreach, clear reporting, and a real strategy built around your firm’s goals. Most clients start seeing booked calls in 2 to 3 weeks.
Is it legal to send cold emails to generate seller leads?
Yes, cold email is legal when it follows regulations like CAN-SPAM and GDPR. We follow every best practice. Such as clear opt-outs, sender info, and compliance checks to keep your outreach safe and professional.
What makes a seller lead “qualified”?
A qualified lead usually meets specific deal criteria. That might include revenue, industry, owner intent, or company size. We screen and filter leads so you only speak with people who fit your firm’s target profile.
Do you use a combination of LinkedIn outreach and cold email to generate seller leads?
Yes, we also provide LinkedIn outreach to target motivated business sellers, available for an additional fee.
Can you target specific industries, deal sizes, or locations?
Yes. We filter by NAICS codes, geography, revenue, ownership status, and more. Whether you want $1M HVAC companies or $10M SaaS founders, we build a list that fits your exact needs.
How soon can I start seeing booked meetings after the campaign begins?
Most clients start getting responses and meetings within 2-3 weeks after launch. This depends on your target market, offer, and how quickly we align on messaging and audience.
Do I need to commit to a long-term contract?
No long-term contract required. We offer flexible monthly plans so you can start, scale, or pause based on your goals. Our results keep people with us, not contracts.
Who writes the cold email sequences for outreach?
We do. Our in-house copywriters handle everything—subject lines, first touches, and follow-ups. Each email is written to sound human, start real conversations, and stay compliant with cold outreach laws.
Can I review the prospect list and email content before you start the campaign?
Yes. You’ll see the prospect list, email scripts, and campaign details before we launch. We want your input so everything reflects your voice and your goals.
How do I track campaign results and see replies in real-time?
We give you access to a live dashboard with open rates, response rates, and booked meetings. You’ll also get email notifications for replies, and we organize positive leads for easy follow-up.
What’s the timeline to launch a campaign from start to finish?
We take 2-3 days to set up domains and email accounts. Once we finalize your targeting and email content, we can go live in 12-14 days. That includes list building, writing email copy, warming up email accounts, and setting up your outbound campaign.
How many meetings should I expect each month?
Results vary based on your offer, industry, and market. Most clients see 8–20 qualified replies per month, with several calls booked weekly. We’ll walk you through average benchmarks during your onboarding.
Do you offer refunds if we don’t get results?
Since we cover the monthly subscription fees for email accounts and other tools, it is not possible for us to offer a refund. We do work hard to fix anything if performance drops. Our campaigns include optimization, testing, and support. You’ll always have someone on our team reviewing results with you.
How do I sign up and get started with your lead generation service?
Simply fill out this onboarding form, and we’ll get back to you soon to discuss your project and next steps.
Still want to discuss further?
Let’s book a call….
Served top brokerage firms.
We have worked with many business brokers from top brokerage firms, including Transworld, Sunbelt, HedgeStone, WebsiteClosers, and others.












The type of professionals we work with.
📊 Lower Middle Market Brokers
Our team support brokers working with businesses valued between $5M and $50M. Our goal is to get you in front of decision-makers in growing companies.
🏭 Industry-focused brokers
We help industry-focused brokers—like those in healthcare, logistics, or SaaS—connect with niche buyers and sellers. Our targeting reflects your expertise.
💼 Investment Banks
We support investment banks running M&A deals by feeding their deal teams with targeted buyer and seller leads. We bring in warm conversations so your advisors stay focused on execution.
🤝 M&A Advisors
We work with M&A advisors to generate high-value merger and acquisition leads. Our outreach is focused on serious sellers and acquisition-ready buyers.
How we help business brokers get more leads?
We know your time is best spent closing deals, not chasing dead-end leads. That’s why our focus is simple. We deliver qualified leads from business owners and buyers who are ready to talk. We help you keep your calendar filled with the right conversations with our experience in B2B lead generation for M&A advisors.
We combine cold email outreach, smart data, and appointment setting to keep your deal flow moving. Our team understands how long the M&A sales cycle can be, so we set up every campaign to support you long-term. If you’re on the buy-side or sell-side then we help you connect with business owners and executives who fit your ideal deal profile.
Difference between a business broker and an M&A advisor.
While both help people sell businesses, their approaches are different. Business brokers typically work with main street or small business transactions. On the other hand, M&A advisors usually support larger or more complex deals. But no matter which one you are, we can help.
We customize our outreach based on your deal size, vertical, and goals. If you’re helping someone exit a $2M manufacturing business or managing a strategic acquisition for a private equity firm then we adjust our lead generation strategy accordingly. We also include industry filters and firmographics when building your prospect lists.
How long does It take to start seeing M&A leads?
We move fast. Because we know your time matters. Once we finalize your targeting and content, most campaigns go live in 10–14 business days. After that, you can usually start seeing positive replies and appointments within 2–3 weeks.
We also warm up your email accounts, run A/B tests, and continuously improve message performance. Some campaigns see traction within days, while others take a bit more time depending on deal complexity and industry focus. Either way, we’re here to make sure your pipeline stays full and your results are clear.
Ready to see what cold email can do for your deal flow?
If you’re tired of waiting around for leads and want a proven system to spark more real seller conversations every month, let’s talk.
Click below to book a free 15-minute strategy call. No pressure. Just a quick chat to see if we’re a good fit.