Top Cold Outreach Tools for B2B Sales Teams

Let’s be honest: cold outreach has changed.

Five years ago, you could just blast out a few hundred cold emails and land a meeting or two. Today? The inbox is a battlefield, LinkedIn’s DMs are flooded, and cold calls… well, they’re either magic or a dead end depending on who you ask.

So, what’s the answer?

Multichannel outreach.

That means hitting prospects through email, LinkedIn, and the phone, in a coordinated, smart way that actually feels human.

The right tool can make or break this strategy.

Pick the wrong one, and you’ll be stuck juggling tabs, copy-pasting messages, and wondering why your pipeline’s looking so empty. Pick the right one, and suddenly you’re booking more meetings without burning out your team.

I’ve reviewed the top tools, read the fine print, checked the pricing, and  most importantly. Evaluated which ones truly deliver on multichannel capabilities.

Let’s break them down.

Why Multichannel Matters More Than Ever

Think about your own inbox.

Do you reply to cold emails? Probably not.

But what if the same person emails you, comments on your LinkedIn post, then gives you a quick, polite call?

That’s the power of multichannel. It builds familiarity.

It also hits people where they actually spend time.

The catch? Doing it manually is a nightmare. You need a tool that:

• Lets you sequence your outreach steps (email → LinkedIn → call → follow-up email).
  
• Reminds you or automates each step without things falling through the cracks.
  
• Tracks everything so your CRM stays clean.
  

How We’re Categorizing These Tools

Instead of dumping a random list of 15 tools on you, I’m breaking them into three clear categories:

1. Full Multichannel — Email + LinkedIn + Phone built right in.
   
2. Partial Multichannel — Email + LinkedIn, but calling is manual or via integration.
   
3. Email-Only — Great for cold email campaigns, but nothing else.
   

This matters because if your sales team actually needs phone calls in their cadence, an Email-Only tool just won’t cut it.

The Comparison Cold Outreach Tools Chart (2025)

Here’s the bird’s-eye view before we dive into each tool:

Tool	Channels	Pricing (per user/month)	Best For	Standout Features
Outreach	✅ Email / ✅ LinkedIn / ✅ Call	From $100+	Enterprise sales teams	Auto-dialer, AI-assisted sequences, CRM deep sync
Salesloft	✅ Email / ✅ LinkedIn / ✅ Call	From $75+	Mid-to-large teams	Call coaching, cadence insights, SMS support
Reply.io	✅ Email / ✅ LinkedIn / ✅ Call	From $60	SMB & scaling teams	AI SDR, native dialer, LinkedIn steps
Apollo.io	✅ Email / ✅ LinkedIn / ✅ Call	From $49	Prospecting + outreach in one	Built-in database, dialer, multichannel
Lemlist	✅ Email / ✅ LinkedIn / ❌ Call	From $39	Personalization lovers	Custom images, email warm-up
Klenty	✅ Email / ✅ LinkedIn / ❌ Call	From $50	SMB outbound teams	Playbooks, CRM automation
Woodpecker	✅ Email / ✅ LinkedIn (manual) / ❌ Call	From $29	Agencies & SMBs	Deliverability focus, A/B testing
Snov.io	✅ Email only	From $39	Lead gen + email	Database, verification, drip campaigns
Hunter Campaigns	✅ Email only	From $49	Prospecting + simple outreach	Domain search, clean UI
Saleshandy	✅ Email only	From $27	Budget-friendly sequencing	Unlimited sending plans

Top Cold Outreach Tools for B2B Sales Teams

Category 1: Full Multichannel Tools

If you want the full package, email, LinkedIn, and phone in one platform. These are your heavy hitters.

1. Outreach

The Cadillac of sales engagement platforms.

It’s not cheap, but it’s powerful. Especially if you’re running a large team with a CRM like Salesforce or HubSpot at the core.

• Pricing: From ~$100/user/month (custom quotes for enterprise)
  
• Channels: Email ✅ | LinkedIn ✅ | Call ✅
  
• Why it stands out:
  
  • Native dialer with call recording & analytics.
    
  • AI-assisted email personalization.
    
  • Integration so deep with CRMs it feels like one system.
    
• Best for: Enterprise sales orgs that need scale, compliance, and deep reporting.
  

2. Salesloft

If Outreach is the Cadillac, Salesloft is the BMW, sleek, powerful, and just a little friendlier on the price for Salesloft.

• Pricing: From ~$75/user/month.
  
• Channels: Email ✅ | LinkedIn ✅ | Call ✅ (+ SMS in some regions)
  
• Why it stands out:
  
  • Excellent call coaching features (great for managers).
    
  • Insights dashboard shows exactly where deals are stalling.
    
  • Solid LinkedIn task integration.
    
• Best for: Mid-to-large sales teams with managers who coach heavily.
  

3. Reply.io

A bit of a hidden gem more affordable than Outreach/Salesloft but still genuinely multichannel.

• Pricing: From $60/user/month.
  
• Channels: Email ✅ | LinkedIn ✅ | Call ✅
  
• Why it stands out:
  
  • AI SDR that can suggest messaging.
    
  • Native LinkedIn automation (view profiles, send invites).
    
  • Integrated cloud dialer for calls.
    
• Best for: SMBs or scaling teams that need flexibility without enterprise pricing. This helps me a lot with the email campaign.
  

4. Apollo.io

Half outreach tool, half prospecting database. Basically, LinkedIn Sales Navigator + sequencing + calling.

• Pricing: From $49/user/month.
  
• Channels: Email ✅ | LinkedIn ✅ | Call ✅
  
• Why it stands out:
  
  • Built-in lead database with 270M+ contacts.
    
  • Dialer and email sequencer in one.
    
  • Advanced filtering for hyper-targeted lists.
    
• Best for: Teams that don’t want to pay for separate prospecting and outreach tools.
  

Category 2: Partial Multichannel Tools

These can handle email and LinkedIn, but phone calls require an additional tool or manual step.

5. Lemlist

Probably the most fun outreach tool. Its personalization features make your emails actually look like a human wrote them.

• Pricing: From $39/user/month.
  
• Channels: Email ✅ | LinkedIn ✅ | Call ❌
  
• Why it stands out:
  
  • Dynamic images & videos in emails.
    
  • Email warm-up to boost deliverability.
    
  • Playful, modern interface.
    
• Best for: SDRs who want their outreach to stand out visually.
  

6. Klenty

Think of it as a more affordable Salesloft for smaller teams.

• Pricing: From $50/user/month.
  
• Channels: Email ✅ | LinkedIn ✅ | Call ❌ (manual or integration)
  
• Why it stands out:
  
  • “Playbooks” to automate entire outbound processes.
    
  • Deep CRM automation with Pipedrive, HubSpot, etc.
    
  • Easy to onboard new reps.
    
• Best for: SMBs that want process automation without the Outreach/Salesloft price tag.
  

7. Woodpecker

Lean, simple, and built with deliverability in mind.

• Pricing: From $29/user/month.
  
• Channels: Email ✅ | LinkedIn (manual tasks) ✅ | Call ❌
  
• Why it stands out:
  
  • Strong focus on avoiding spam filters.
    
  • A/B testing for email templates.
    
  • Agency-friendly features.
    
• Best for: Smaller teams and agencies that prioritize email deliverability above all.
  

Category 3: Email-Only Outreach Tools

If you just want cold email sequencing. These are your options.

8. Snov.io

A combo of lead gen and outreach in one place.

• Pricing: From $39/month.
  
• Channels: Email ✅ | LinkedIn ❌ | Call ❌
  
• Why it stands out:
  
  • Built-in lead database & email verification.
    
  • Drip campaign builder.
    
• Best for: Freelancers, agencies, and SMBs doing pure email outreach.
  

9. Hunter Campaigns

Known for finding emails, but the Campaigns feature makes it a basic sequencer too.

• Pricing: From $49/month.
  
• Channels: Email ✅ | LinkedIn ❌ | Call ❌
  
• Why it stands out:
  
  • Super clean, minimal interface.
    
  • Powerful domain search to find decision-makers.
    
• Best for: Small teams just starting with cold email.
  

10. Saleshandy

One of the most budget-friendly sequencing tools out there.

• Pricing: From $27/month.
  
• Channels: Email ✅ | LinkedIn ❌ | Call ❌
  
• Why it stands out:
  
  • Unlimited sending on higher plans.
    
  • Email tracking & analytics.
    
• Best for: Budget-conscious teams that still want automation.
  

How to Pick the Right Tool for You

Here’s the truth:

There’s no “best” tool for everyone. It depends on:

1. Do you actually need calls?
   
   • If yes, skip anything in Category 2 or 3.
     
2. How big is your team?
   
   • Outreach/Salesloft = large teams.
     
   • Reply.io/Apollo = mid-sized or scaling.
     
   • Lemlist/Woodpecker = small teams or solo SDRs.
     
3. How much do you care about prospecting in the same tool?
   
   • Apollo = yes.
     
   • Outreach = no (needs external data).
     

Pro Tips for Making Any Outreach Tool Work

Even the best tool won’t save bad outreach. Here’s what works in 2025:

• Personalize beyond the first name — mention a recent post they made or a pain point from their industry.
  
• Mix up your touchpoints — don’t just send 4 emails in a row. Add LinkedIn steps and calls.
  
• Use shorter cadences — the days of 12-step sequences are fading; 5–7 well-crafted touches work better.
  
• Measure replies, not just opens — open rates are inflated thanks to Apple privacy updates.